Sales Personality of the Year
Granted by the Association of Brazilian Sales and Marketing Managers (ADVB)to Serasa’s President, Elcio Anibal de Lucca, in recognition of high sales performance.

Marketing Best – Decade Best
Won in April 1998, this award recognizes the best practices in marketing in Brazil in the previous 10 years as a benchmark in customer satisfaction quality. Marketing Best was granted by Fundação Getulio Vargas, Editora Referência and Madia & Associados.

Top de RH
Granted by the Association of Brazilian Sales and Marketing Managers (ADVB)for the case “RENASER – 1,500 Strategists” ("RENASER - 1.500 Estrategistas"), which tells the participative management experience had with RENASER - Reunião Nacional das Áreas Serasa (National Serasa Areas Meeting), during which suggestions from the entire Ser Serasa are discussed and collected.