Serasa Acknowledgements 2005

The First and Only Three-Time National Quality Award (PNQ®)
In 2005 Serasa became the first and only three-time National Quality Award® winner, emphasizing its ten year-old status as a World Class Company.
The National Quality Award®, based on the Baldrige (U.S.) and Deming (Japan) awards, is based on eight excellence criteria set by the National Quality Foundation (Fundação Nacional da Quality – FNQ): Leadership; Strategy and Planning; Customers; Society; Information and Knowledge; People; Processes; and Results.

7th BEST PLACE TO WORK IN BRAZIL
In a survey by Exame magazine, Serasa was – for the seventh year in a row – ranked among the Best  in Brazil. The ranking involved about 500 applicant firms and its analysis stages included Serasa's people management policies and qualitative surveys with Ser Serasa.

2ª BEST PLACE FOR WOMEN TO WORK IN BRAZIL
For the second consecutive time, Serasa was part of this select group, now in second place. These achievements are the fruit of Serasa's successful management model that appreciates professionals and invests in the work environment and  in the career opportunities made available.

SERASA AMONG THE 100 BEST PLACES TO WORK IN LATIN AMERICA
For the second consecutive time, Serasa was selected by the Great Place to Work survey as one of the best 100 places to work in Latin America. The process involved about 1,000 firms in seven countries: Brazil, Argentina, Uruguay, Chile, Peru, Colombia and Mexico.

ONE OF THE BEST PLACES FOR EXECUTIVES IN BRAZIL
Serasa is one of the top-ten in the ranking of the 50 Best Places for Executives published by Você S.A. magazine and highlighting companies where directors and managers derive the greatest satisfaction from their work. The ranking evaluated 196 firms whose executives and professionals made recommendations for the Great Places to Work Guide.

ONE OF 10 MODEL FIRMS IN THE EXAME GUIDE OF GOOD CORPORATE CITIZENSHIP
For the sixth consecutive time, Serasa was selected as on of the ten model fims in the Exame Guide of Good Corporate Citizenship, with particular emphasis on the Free Citizen Guidance Service. This year, 222 companies from different industries and regions were part of the survey, based on indicators provided by the Ethos Institute of Social Responsibility.

SECOND BEST IN PEOPLE MANAGEMENT
Serasa second in the Best Firms in People Management survey, by Valor Carreira magazine in partnership with the Hay Group. The survey examined Ser Serasa's impression of items such as training and development, compensation, benefits, security, working conditions, leadership style and firm direction. Serasa stood out from the remainder in the items “outside relationship” and “credibility”.

SILVER PLATE FOR THE IMPLEMENTATION OF SERASA SOCIAL PROCESS
In October Serasa received a homage in the São Paulo City Council, having been delivered the Silver Plate for the implementation of the Serasa Social Process. This honor is an important acknowledgement of Serasa as a citizen firm of great importance for the Country's economy.

EXCELLENCE IN INFORMATION TECHNOLOGY
In October the State of Rio De Janeiro’s Institute of Government Policy and Parliamentary Advice honored Serasa for its excellence in Information Technology, as well as for its social action, its respect of employees and its commitment to the Country's development.

INFORMATION TECHNOLOGY PRACTITIONER AWARD 2005
Serasa's Information and Communication Technology Operations Director was voted by Plano Editorial and Informática Hoje the Information Technology Practitioner 2005 – Finance segment, in acknowledgement of the relevance of the IT projects he and his team implemented

B2B QUALITY STANDARD AWARD 2005
Promoted by B2B Magazine in partnership with E-Consulting Corporation and Camara-e.net, giving Serasa the Digital Certification and E-Security awards.

CITIZEN FIRM SEAL
Serasa was one of the companies awarded the Citizen Firm Seal 2005/2006. This award is granted by the São Paulo City Council and its purpose is to identify the firms with best corporate citizenship alignment as evidenced by their commitment to ethics and social responsibility and resulting appreciation of the human factor, the work environment and the community in which the firm operates.

SERASA OUTPOST AT POUPATEMPO ITAQUERA ACKNOWLEDGED
The Serasa Outpost set up at Poupatempo Itaquera was acknowledged, with the other 27 services therein, as a highlight in the São Paulo State Government's Pouparceiros program.

SOCIAL RESPONSIBILITY AWARD IN THE AFRO-DESCENDANTS CATEGORY
Serasa was a highlight in the Social Responsibility Award of the Special Projects Division of DCI newspaper, winning first place in the Afro-descendants category, particular note due to the Serasa Social Process. In the Social Justice/Human Rights category, Serasa was in second place, and third placed in Impaired Persons. The award was based on interviews with 214 NGOs across Brazil.

MAXIMUM SCORE IN THE AKATU CORPORATE SOCIAL RESPONSIBILITY SCALE
The evaluation is based on a survey of social responsibility practices and policies that acknowledged Serasa's actions in its relationship with consumers.

SERASA RECEIVES ACKNOWLEDGEMENT FOR ITS WOMEN'S HEALTH PROGRAM
Serasa received ADVB's acknowledgement for its Women's Health Program. The program involves preventing and diagnosing women's diseases and maintains an independent structure with a gynecologist, breast-milk collection post, pregnancy meetings and other initiatives.

DECORATION - "UN PEACEMAKER SÉRGIO VIEIRA DE MELO" GOLD MEDAL
Serasa was honored with the Acknowledgement Diploma and Gold Meda ("UN Peacemaker Sérgi oVieria de Mello" in a ceremony at the FECOMÉRCIO theater in São Paulo.

SOCIAL REPORT AWARD
Serasa's 2004 Corproate Report was among the five finalists of the fourth edition of this award, whose purpose is to acknowledge the best annual/social reports published by firms across Brazil. The award had 166 applicant firms.

7th ABRASCA ANNUAL REPORT AWARD
Serasa's 2004 Corporate Report was among the four finalists of the 7th Abrasca Annual Report Award in the Private Company category. This year, 73 companies applied for the award.

FERNANDO PINI GRAPHIC EXCELLENCE AWARD
Serasa's 2004 Corporate Report was a finalist, out of 1,573 applicants, of the Fernando Pini Graphic Excellence Award, regarded as the most important graphic arts award in Latin America.

SUPER TOP DE MARKETING
Serasa won the award in this event held every five years and whose purpose is to acknowledge the best Top de Marketing winning cases in the period. The winning case was Serasa Tele-Sales: A Stratetic Sales Force-Optimizing Channel.

MARKETING BEST
 was one of the winners with the case Gerencie Carteira – Enabling Additional Business with Risk under Control. The Marketing Best award is given annually by Editora Referência, the São Paulo Business School (EAESP-FGV) and Madia Mundo Marketing.