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2004

ONE OF THE 100 BEST PLACES TO WORK IN LATIN AMERICA
Serasa  was selected as one of the '100 Best Places to work in Latin America” out of around 900 organizations from Argentina, Chile, Colombia, Mexico, Peru, Uruguay and Brazil. The method used to evaluate firms gave a 75% weight to the results of a survey with employees. The remaining 25% come from information obtained by the Great Place to Work Culture Audit, in a broad report on sales, headcount, turnover, human development and social responsibility programs, to name a few, and from on-site inspections by Exame magazine.

ONE OF THE BEST PLACES TO WORK IN BRAZIL
Once again, Serasa was ranked in the Exame - Você S/A Guide to “The Best Places to Work”. The ranking involved hundreds of applicant firms and its analysis stages included Serasa's people management policies and qualitative surveys with employees, in addition to a consensus meeting of researchers, Great Place to Work Institute consultants and journalists.

ONE OF THE BEST PLACES FOR WOMEN TO WORK IN BRAZIL
For the second consecutive time, Serasa was part of this select group. The ranking was first prepared in 2003, at the initiative of Editora Abril. These achievements are the fruit of Serasa's successful management model that appreciates professionals, and of the resulting principles. This is reflected on people’s satisfaction with their workplace, on the career opportunities made available and on the ratio of women employed.

TOP SOCIAL
Serasa won an award in the 6th edition of  ADVB's Top Social, with the case “Social Action: Serasa Volunteer Day”. The purpose of the award is to publicly acknowledge programs and actions implemented by organizations that show vision of the importance of social development as a fundamental factor for growth, taking a citizen stance,ceasing to pursue profits alone in order to include playing the role of social activist.

TOP SOCIAL NORTHEAST
In 2004 Serasa was selected a winner of ADVB Northeast's Top Social with the case “The Magic of Laughter”, the name given to a Volunteer Team of the Serasa Social Process dedicated to entertaining children and senior citizens through circus acts.

HR TOP
Serasa won HR Top 2004 with the case “Knowledge Center”. Created in 1992, ADVB's HR Top acknowledges organizations that achieve quality and competitiveness gains by means of their employees and that make appropriate use of people management strategies and policies.

MOTIVA SOCIAL RESPONSIBILITY AWARD
Serasa was granted the EMPRESA LEGAL® seal, given by the Motiva Institute for Community Education and Local Development. Motiva is a Non-Governmental Organization founded in the year 2000 by a group of São Paulo businessmen to develop, with support from the Public and Private sectors, social projects specifically intended to imparting employable skills to impaired individuals.

The Motiva Social Responsibility Award aims to publicly acknowledge social actions implemented by organizations as well as to illustrate compliance with environmental, social, labor and tax laws, the principles of the universal declarations of human rights and the UN's conventions on children's rights.

SOCIAL SEAL: "THIS FIRM HELPS SÃO PAULO"
Serasa was awarded the “This Firm Helps São Paulo” seal for its support to the Boracéa Workshop Project. The seal was presented by Mayor Marta Suplicy, during the meeting titled “The social dimension of public-private partnerships – Companies adding value to the Mayorship's social projects”, whose goal is to disseminate the experiences of partner firms and encourage new institutions to join, based on a debate on the potential of the relationship between the Public and Private spheres.

CORPORATE ENTREPRENEURSHIP
Serasa ranked among the ten companies with the most potential for corporate enterprise (intra-entrepreneurship) in Brazil, in the first Brazilian ranking of its kind. This acknowledgement is the result of a joint survey by the Institute of Intra-Entrepreneurship – IBIE, the Federal University of Rio de Janeiro and Pinchot & Co.

This status was only possible thanks to an internal environment that fosters development and the exercise of innovation and creativity, which Serasa employees perceive as one of the main reasons for the firm's success.

MARKETING BEST SOCIAL RESPONSIBILITY
With the case "The Magic of Laughter ", Serasa was acknowledged as an organization that considers, respects, promotes and shows social responsibility and won the Marketing Best Social Responsibility Award, given by Fundação Getulio Vargas (FGV-SP), Editora Referência and Madia Mundo Marketing School.

"THE SUCCESSFUL" AWARD
The annual "The Successful" awards acknowledged Serasa's efforts resulting in the strengthening of the economy and the stock market, with emphasis on the positive reference file on firms. The award, the most important in the Brazilian stock markets area, has been held for the past 15 years by Banco Hoje magazine in partnership with the stocks and commodities exchanges. Selection of Serasa took place at the assembly of the Jury, made up of entities representing all of the segments operating in the stock market.

TOP DE MARKETING
Serasa won the 34th edition of ADVB's Marketing Top with the case “Tele-sales: a Strategic Sales Force-Optimizing Channel”.

MARKETING BEST
Given by Fundação Getulio Vargas, Editora Referência and Madia Mundo Marketing School for the case “Serasa Digital Certification for Foreign Exchange Contracts”.

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