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2001

Citizen Firm Seal
Granted by Câmara Municipal de São Paulo, the Empresa Cidadã Seal is given in recognition of the results of Serasa’s Social Balance Sheet, presenting the company’s efforts towards citizenship and social responsibility both for the community and for the company’s members and their relatives, specially in the fields of quality of life and human development..

One of the Great Places to Work in Brazil
For the third consecutive year, Serasa was appointed by Guia Exame as one of the "Great Places to Work ". This choice, certified by the
Great Place to Work Institute, is proof of the adoption of best practices and policies in the area of human development. The analysis was based on a survey with 300 employees and complemented by detailed interviews.

Corporate Citizenship
For the second year in a row, Serasa was one of the companies selected for "Guia Exame da Boa Cidadania Corporativa", now as one of the highlights in the Volunteer Work Category.

Citizen Firm Trophy
Granted by Instituto de Marketing e Negócios da Bahia, with the case “Serasa Social Responsibility” 

"Valor Social Award
Granted by Valor Econômico newspaper for the case “Workplace Quality” ("Qualidade do Ambiente de Trabalho"). Given in
September 24th, 2001 by the Chairman of Solidary Community Council and Brazilian First Lady, Dr. Ruth Cardoso.

Valor Social Grand Prix
Granted by Valor Econômico newspaper. As a finalist in the “Workplace Quality” category, Serasa was appointed by the Popular Jury for the 2001 Valor Social Grand Prix.

Top Social
Granted by the Association of Brazilian Sales and Marketing Managers (ADVB)for the case “Volunteer Work at Serasa – a Citizen Stance".

National Quality of Living Award
Granted by Associação Brasileira de Qualidade de Vida for the Social Responsibility Program.

Top de RH
Granted in August 2001 by the Association of Brazilian Sales and Marketing Managers (ADVB)for the case “Serasa Quality of Life” ("Qualidade de Vida Serasa").

Top de RH
Granted by ADVB Nordeste - Associação dos Dirigentes de
Vendas e Marketing do Brasil – Northeast Section, for the “Serasa Human Development – an Innovative Personnel Management Excellence Model"

Destaque RH Award
Granted by the publication Gestão Plus RH for the case “Serasa Human Development – an Innovative Personnel Management Excellence Model” ("Desenvolvimento Humano Serasa - Inovador Modelo de Excelência em Gestão de Pessoas").

FEBRABAN Talent Bank
Granted by the Brazilian Bank Associations’ Federations (Federação Brasileira das Associações de Bancos – FEBRABAN) in the Choir category for Serasa’s Canto Geral Choir.

Summit de Varejo Award
Granted by Instituto de Pesquisas e Estudos em Distribuição for the case “Serasa Credit Authorizer” ("Serasa Credit Authorizer").

Mérito Lojista Trophy
Granted by Federação das Câmaras de Dirigentes Lojistas do Rio Grande do Sul, for Serasa’s relevant contribution to Commerce in the State.

Destaque de Marketing Award
Granted by Associação Brasileira de Marketing & Negócios (ABMN) for the case “Pre-Screening Scoring – Efficiency and Costs-Cutting in the Direct Credit Card Marketing Process” ("Pré-Screening Scoring - Eficiência e Redução de Custo no Processo de Marketing Direto em Cartões").

Top de Marketing
Granted by the Association of Brazilian Sales and Marketing Managers (ADVB)for the case “Serasa Credit Authorizer – A Complete Retail Credit Solution”

Marketing Best
Granted by Editora Referência, Madia & Associados and Fundação Getulio Vargas for the case “Serasa Bank Credit Authorizer – a Complete Credit Pre-Screening” ("Serasa Credit Authorizer para Bancos - Uma Pré-Análise Integral de Crédito”).

Top de Vendas
Granted by the Association of Brazilian Sales and Marketing Managers (ADVB)for the case “Strategic Market Segmentation to Optimize Sales Force” ("Segmentação Estratégica de Mercado Otimizando a Força de
Vendas").

Top de Internet - Top de Mídia
Granted by the Association of Brazilian Sales and Marketing Managers (ADVB)for the case “Serasa Digital Certificates".

Top de Qualidade
Granted by Instituto de Estudos e Pesquisa da Qualidade (IQ) and Pesquisa Mais Magazine to companies with remarkable quality business management processes.

INDE Benchmarking Award
Granted by Instituto Nacional de Desenvolvimento e Excelência (INDE) for the case “Customer Relationships Monitoring” ("Monitoração do Relationship com Clientes").

Actualidad Siglo XXI International Trophy
Granted to Serasa by Editora de Comércio Internacional, Actualidad Magazine –
Madrid Spain.

Líderes Empresariais Setoriais Award by Gazeta Mercantil
Granted to Serasa’s President, Elcio Anibal de Lucca, elected by Gazeta Mercantil’s Business Leaders’ Forum.

Paul Harry Title - São Paulo Rotary Club
Granted to Serasa’s President, Elcio Anibal de Lucca, by the São Paulo Rotary Club - Jardim América Section.

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